Marketing
How Apple and Nike programmed your brain
The invisible power of brands: Coca-Cola is just a soda. Tylenol is just a medicine. Levi's is just jeans. Yet millions of consumers pay more for these products. Why?
October 13, 2025
The invisible power of brands: Coca-Cola is just a soda. Tylenol is just a medicine. Levi's is just jeans. Yet millions of consumers pay more for these products. Why?