Emergency

The online rating system that generates leads in rapid succession

Introduction

Everything stems from lead generation. If you master this aspect, everything else follows: sales, recruitment, expansion. The secret weapon? An online assessment system—simple, automated, and incredibly effective—that attracts, qualifies, and converts prospects better than any advertising.

1. It all starts with a compelling landing page

A clear and impactful homepage is essential. Its purpose: to encourage people to take the test.

Three things to work on:

  • The hook : there are two types.

    • The frustration hook ("You're fed up with...") names a specific problem.

    • The outcome hook ("Are you ready to…") awakens the desire for evolution.

  • The sub-phrase : directly directs towards action — “Answer 15 questions to find out why…”.

  • The value proposition : explains what the assessment measures and improves, often three key dimensions (e.g., environment, routine, nutrition for a sleep test).

Finally, add a credibility (who you are, what you have accomplished, your sources or data) and end with a strong call to action :

"Start the test, it's free, takes 3 minutes, and you receive your results instantly."

A good page easily achieves a 20 to 40% conversion rate.

2. The questionnaire: capturing the essentials

The quiz is divided into three parts:

  1. Contact information : name, email (required), location (automatic), phone (optional).

  2. 10 questions on good practices : they measure essential behaviors related to the theme (e.g., sleep regularity, physical activity, stress management…).

  3. 5 strategic qualification questions :

    • What is your current situation?

    • What is your main goal for the next 90 days?

    • What obstacle is holding you back the most?

    • Which solution seems most suitable to you (training, coaching, full service…)?

    • Is there anything else we should know?

These answers reveal both the prospect's maturity potential budget , and their true motivation .

3. Dynamic and personalized results

The final step is the dynamic results page .

She presents:

  • An overall score (e.g., 75% out of 100).

  • Three personalized insights based on the answers.

  • Targeted next steps :

    • A 1:1 meeting for highly qualified prospects.

    • A webinar or group presentation for intermediaries.

    • Free content for the curious.

This structure creates a virtuous loop: each response refines the message, each score feeds your CRM, and each contact becomes a tangible opportunity.

4. Complete automation

This entire system can be automated with tools like ScoreApp , designed by the author himself. In about thirty minutes, you can:

  • Create a test from predefined templates ;

  • Link the results to a clear dashboard ;

  • Receive qualified leads without continuous effort.

Conclusion

The key takeaway is that everything stems from lead generation.

With a well-designed online assessment, you attract prospects, get to know them, offer them value, and create a relationship of trust even before the first call.

In other words: a growth machine, simple, measurable and scalable.

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